CRO Analyst

Product · Maidstone, Kent
Department Product
Employment Type Full-Time
Compensation DOE

Despite technology revolutionising the future of ecommerce, the way we’ve bought and sold cars has largely remained the same for over three decades. Customers had no choice but to trek to their local car dealership to access the best vehicles and latest offers. But thanks to the Automotive Transformation Group, that is no longer the case!

With almost 50 years’ of combined industry experience, the Automotive Transformation Group is comprised of two internationally recognised brands – GForces and Autofutura. We are the first of our kind within the industry, creating more than just successful and user-friendly websites for car dealers and manufacturers. Our NetDirector® Suite delivers a seamless and omnichannel solution for all those within the sector who want to stand out from the evolving competition; offering state of the art technology and invaluable data insights to maximise vehicle sales!

Since completing this game-changing merger last summer, we are committed to creating new products, investing in new ventures and developing our teams to truly become a key innovator of change. There has never been a more exciting time to join us on this journey!

The Role

We are looking for a new Conversion Rate Optimisation Analyst that has a passion for data-driven software optimization. You will work to increase conversion rates and improve user experiences, playing a significant role within an expanding team shaping, developing and implementing a long-term CRO strategy and roadmap.


This role would suit an analytical and creative thinker with experience using AB/MVT testing tools and a solid understanding of UX with the ability to identify trends and create hypotheses and testing plans.


The successful candidate will need to be a strong communicator with an inquisitive nature to test ideas and discover learnings in-turn making meaningful decisions based on data, you’ll have a keen eye for spotting areas for improvement using detailed analysis, intuition and team collaboration.


Key Responsibilities

  • Co-ordinate optimisation campaigns from ideation through to completion following a scientific approach and methodology, this will include prioritisation, creating hypotheses, configuring and implementing A/B and MVT tests, communicating their results and next steps.
  • Proactively dive into qualitative and quantitative data on campaign performance using analytics tools to look for key takeaways and solutions to optimise our software and clients sites or to use for as insights for further iterations of tests.
  • Contribution to the development of a CRO strategy and roadmap helping to deliver increased revenue, conversion rates and enhanced user experience.
  • Regularly update stakeholders on the progress of relevant tests as well as sharing results with the wider business upon completion.
  • Work collaboratively with the wider CRO team including Data Analysts, Developers and Designers to develop, launch and measure new tests based on reporting and analysis.
  • Ensuring detailed test information and results are updated accordingly within tracking sheets and tools and updating JIRA tickets ensuring campaign status is visible and correct.
  • Quality assuring test configurations in conjunction with Lead CRO Analyst.
  • Ensuring all tests follow best practices.
  • Conducting competitor analysis and research.
  • Conducting presentations with Stakeholders providing updates on the program and on highest performing tests where necessary.
  • Liaising with wider parts of the business responding to optimisation and product enhancement ideas. Sharing within team and prioritising these accordingly, providing advice or considerations where necessary.
  • Remain abreast of developments in Analytics, CRO and in digital transformation.









Dev Data


Position Reports To

Lead CRO Analyst


Key Relationships:

  • UX/CRO
  • Business Intelligence
  • Data Engineering
  • Data Collection
  • Product Management
  • Customer Success
  • Account Management
  • Development



Technical Competencies: 

  • Mathematically astute
  • Comfortable understanding data and statistics
  • Ability to make decisions based on data insight


Behavioural & Personality Competencies:

  • Ability to demonstrate empathy to understand customer journey from their perspective to provide solutions to improve this journey.
  • High level of accuracy and attention to detail.
  • Willing to advocate for your ideas.
  • Great at communicating and collaboration.
  • Excellent organizational and project management skills.
  • Ability to handle changes in requirements and scheduling in accordance to business needs.


Required Experience:

  • Proficient in Microsoft Office
  • Experience in CRO tools such as VWO, Optimizely, Maxymiser or similar
  • Experience with User insight and research methods, such tools as Content Square, Hot Jar, Crazy Egg (desirable)
  • Experience in JIRA, Atlassian (desirable)
  • Coding in HTML, CSS or JavaScript (desirable)
  • Experience with Tableau or SQL (desirable)



Development Opportunities:

  • Lead CRO Analyst



  • 25 days holiday plus birthday off
  • Up to 5 additional days holiday for long service
  • Group pension plan
  • Enhanced maternity and paternity  
  • Regular socials and company events
  • Flexible hours



Job Application Privacy Notice


Under the Equality Act 2010,​ we aim to be an equal opportunities employer and we are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.


Thank You

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  • Location
    Maidstone, Kent
  • Department
  • Employment Type
  • Compensation